Who We Are

We are a small, but passionate holiday hub that brings people together to make memories through photos, inspire your celebrations with seasonal immersion, and offer a personalized touch from start to finish. Above all else, it's about bringing that special holiday magic back to life for you. Snapmas isn't a big company, it's a local passion project powered by the joy it brings to others.

What We Do

We strive to make Snapmas more than just a shop or just a photo studio. It's a seasonal experience designed to spark the festive spirit. As part of that designing process we design, build, plan, and decorate just about everything you see. Every detail from the wooden models & photo scenes to the software that lets you access your photos and turn them into personalized keepsakes or gifts.

Beyond the designs, the photo sessions deserve their own recognition. We believe taking photos is more than just capturing smiles in still positions. It's about capturing the real memories as they happen. If we don't snap a moment that you can't help but smile looking at, then we have failed you. That is why you don't have to pay for your session or album if you don't like it.

How it Started

My name is Anthony and I'm the founder of Snapmas. Originally it started as "B-LIT", an idea during college for a smarter way to bring holiday lighting to homes and businesses through permanent, customizable installations. After graduating from UW Madison in 2023 that idea turned into designing electronics and testing full systems.

In 2024, a chance to set up a pop-up shop at a local mall opened the door to something bigger. I made 4-8 foot model houses out of wood, put on a small light show, and sourced a small selection of Christmas lights to decorate the space with and offer for sale. The goal was simple: inspire with the joys of the season. This led to visitors taking photos at the displays with some even returning in festive outfits. It became clear this store is about creating something people could connect with.

And so in the off season I got to work in designing photo studio sets and software for selfies and professional photo sessions. In November of 2025 I introduced Snapmas photo sessions which couldn't have been more well received by those that tried it. Thanks to you early adopters and enthusiasm from the community, I've been able to expand into Valentines and am now looking to go even further. It's the local support that keeps Snapmas shining; every visit, purchase, and kind word truly makes a difference. Thank you.